Top 5 Social Apps on Android in Serbia: Q3 2022

The third quarter of 2022 saw interesting trends in the performance of the top 5 social apps on the Android platform in Serbia. Here’s a closer look at the weekly downloads, revenue, and active users for Instagram, TikTok, Facebook, TikTok Lite - Save Data, and Instagram Lite.

Instagram experienced varied weekly revenue, peaking at around $76 in the week of August 22. Revenue saw another notable rise to $42 in early September before slightly declining to $21 by the end of the quarter. Weekly downloads for the app fluctuated, starting at approximately 9.8K in late June, reaching a high of 13.8K in early July, and ending at about 8.8K in the final week of September.

TikTok showed a strong revenue performance throughout the quarter, peaking at nearly $15K in the first week of August. Revenue remained relatively high, with a notable increase to $14.1K in mid-September. Weekly downloads for TikTok were consistently above 9K, with a peak of 11.4K in early July and a slight decline to around 9.9K by the end of the quarter.

Facebook had a steady revenue stream, with a significant spike to $142 in the third week of September. Weekly downloads were stable, ranging from 4.4K to 6.2K, with a noticeable increase to 6.2K in late August.

TikTok Lite - Save Data maintained a consistent download rate, starting at 4.8K in late June and peaking at 5.8K in mid-July. Downloads slightly decreased towards the end of the quarter, reaching around 3.4K in the last week of September.

Instagram Lite saw fluctuating download numbers, with a peak of 7.5K in mid-July. The downloads saw a decline to around 2.2K in late August but recovered to 3.4K by the end of September.

The data for these apps comes from Sensor Tower, and more detailed insights can be found on their platform. Overall, these top social apps have shown varied performance trends in Serbia during the third quarter of 2022.